We build our own brands too.
Richson's private label arm develops products under our own brands, from sourcing and packaging to launch. It's the same playbook we run for our partners.
How we build a product.
Keep scrolling to follow a product from idea to launch.
Find the gap.
We read what customers say about the products already out there. When the same complaint keeps coming up, that's an opportunity to make something better.
Source and sample.
We work with manufacturers to sample, compare and test until the product lives up to what the listing will promise.
Brand and package.
Packaging that looks good, protects the product on its way to Amazon and makes the brand easy to recognize.
Launch and manage.
A complete listing from day one, steady stock through Fulfillment by Amazon and close attention to every review.
Why it matters to our partners.
We know the work first-hand
Building our own brands means we've done every step we ask of a listing: research, images, copy, stock and reviews.
The same standard everywhere
Our own products and our partners' products are held to the same rules on presentation and price.
Make products with us.
Manufacturers and suppliers: if you make something that could carry a brand on Amazon, we'd like to hear from you.